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About us

Since 2002, Surreal is a company whose people take inspiration from the future to create real experiences in the present, anticipating and applying effective and efficient methodologies daily in the search of service provision perfection in the creation and execution of promotional structures.

We care not only about the success of each job, but also about the construction of partnerships that make viable the endurance of that success. We understand that only in this way marketing strategies will be applied in an ideal fashion and will really be the translation of a dream come true.

We are proactive in understanding what each client needs, delivering not only what he wants. With this attitude, we can go beyond the usual and simple and become real collaborators towards a common objective.


Surreal’s head office is located in a strategic point of Sao Paulo, Brazil, in the neighborhood of Vila Maria. It is approximately 5 minutes away from Expo Center Norte Exhibition and Convention Center and Anhembi Park Exhibition Hall, and near to the main accesses to interstate highways, at Rua Amambai (Amambai St.), 780.

In an area of 1.200 m2 (12.917 ft2), we gather all the team: Account Services, Creation, Production, Operations and Administrative, [thus creating] a fundamental synergy in order to achieve the major efficiency in our process flow.

What we do

We work with Scenographic Architecture in any environment in which this technique is needed. Here follows some examples:

  • Custom built and scenographic booths for events, trade fairs, congresses.
  • Scenography for sales conventions, product launches, trainings, holiday season parties, openings, exhibitions, concerts, brand activations, incentive and marketing actions in general;
  • Mall kiosks;
  • Point of sales displays;
  • Real estate development sales offices;
  • Showrooms.

These are some examples that are part of our day by day work. However, opportunities and challenges that broaden the application of the technique, or maybe art, of creating a temporary environment that transmits a sensorial experience to the visitors, aligned with the clients objectives and strategy, arise every day.

We will always be interested in trying the new!

Mission, vision and values

  • Mission

To translate marketing strategies into promotional structures which transmit real experiences.

To innovate by developing vibrant projects which create a unique brand experience in a conscious, viable and socially responsible way.

To Surprise with the maximum commitment of all team members, searching daily for different ways of doing more, better and differently.

To Fulfill completely any process necessity, through an exclusive, specialized, agile and multifunctional structure.

  • Values

We are passionate about what we do. Thus, we always have COMMITMENT, in any challenge.



Surreal is daily concerned about its evolution and responsibility towards the market and the world. In order to support actions related to these subjects, we are associated with the main national and international entities of our sector. Thus, we follow quality and work standards, as well as conduct, ethics and socio-environmental responsibility norms.

SINDIPROM: Syndicate of Promotion, Organization and Assembly of Fairs, Congresses, Events Companies of the State of São Paulo.(

CECAM: Events Assemblers and Service Providers Certificate of Qualification

ABRACE STANDS: Brazilian Association of Booth Assemblers and Rentals (

IFES: International Federation of Exhibition and Event Services (

Pre-assembly Seal: If necessary, we make available a pre-assembly structure, in order to simulate parts of the structure and to prototype them for real project analysis.

24 Hours a Day, Seven Days a Week Support Seal: Our team is in full-time readiness for client attendance via the different communication channels available, be it inside or outside the event venue, with the objective of always supporting any necessity in order to guarantee the success of the project.

Awarded Team Seal: Our team has more than 10 years of market experience and is composed by engineers, architects, event producers and designers who, everyday, breath solutions that are creative, viable and suitable to the needs of each brief. We accumulate more than 20 national awards, being considered the youngest more awarded company in Brazil.

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